S.E.O are initials standing for search engine optimization, it’s a set of methods and activities that improves the position of pages in search engine results.Being a search engine it has become popular as it offers abundant source of visitors.
Benefits of S.E.O
Techniques involved in S.E.O increases a website authority in its own market other than just increasing a website volume of visitors through SERP,s.The most popular example is using a link bait which is a technique used in S.E.O that involves baiting visitors to link in a specific page or post that they have linked.
Due to the fact that it generates natural growth of link bait can also be considered as a form of viral marketing which can further improve website authority not only through search engines but from other sources of visitors blogs social book marking websites and many others.
Dis advantages of S.E.O
It normally takes a lot of time to get results,particularly if it involve white hat S.E.O,such as the use of a link getting to achive results!